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  1. Pitching a Concept Novel

    March 30, 2012 by admin

    I hope I do not come off as being too forward by sending out a few pitches for your publication. As introduction: some of these ideas have been in my mind for years, now, going back as far as the height of the recession in 2008, four years in the back of my head, fermenting, waiting for the right time, when I was out of a job and relied on unsecured loans for sustenance. The other ideas, the more ethereal ones in t

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  2. Identifying Your Customers

    March 9, 2012 by admin

    The target market is one of the major concepts in marketing. Marketers and salespeople cannot go forward without identifying who their customers are. One approach to identifying your target market is to define it by using the characteristics of the customers themselves. Too subjective, some might say. True, but not all marketing is based on the subjective factors of the customer. Take the geographic characteristics

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  3. The Brand Ambassador

    February 19, 2012 by admin

    When marketing anything, it always helps to have a brand that can do a lot of the “ground work.” This explains the amount of effort marketing teams put into it. At the same time, when a brand is being used, there are benefits to be had when it is more than just marketing materials and the business doing the talking. After all, who is a person more inclined to believe: a company with a hundred years of t

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  4. Why Marketing is Married to Photography

    February 5, 2012 by admin

    My friend Diana once said that the job of the photographer is to make you LOOK GOOD. I always thought it was about capturing things as they were, but then again, I was probably thinking of just insect photos for a Biology textbook. And at that time I only had AKG headphones, which will give you all the lip smacks and out-of-tune sections without mercy. That and someone my eye always thought was ugly, but for some b

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  5. Hotels, And How They Do Marketing

    February 1, 2012 by admin

    The success of a brand and marketing campaign so often hinges on why it’s different from everything else on the market. While there are a lot of other trading card games out there, Legend of the Five Rings characterizes itself by its key hook: the players have an effect on the overall plot. While seemingly just another computer company, Dell’s willingness to offer customers some degree of customization

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  6. The Informed Customer

    January 17, 2012 by admin

    The search for information is one of the stages of the consumer decision-making process. However, depending on what they want to buy, the lengths that the individual takes to research before the purchase varies. How much comparison shopping do you do before you buy a jar of sauce? Not a lot. But when it comes to buying something like a car, or a gaming laptop, your efforts in gathering data would increase right? Th

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  7. Incremental Advantage

    January 11, 2012 by admin

    Sometimes, the trick to success is to play one-for-one against the competition, countering everything they throw at the business. Then, at the end, drop a bomb on them that blows them out of the water and sends one’s own small ink cartridges and computer supplies retailer into a winning position. Other times, however, the strategy is to play a similar game, but to accrue incremental advantages and growth over

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  8. Does Your Broker Give You More Leverage?

    November 18, 2011 by admin

    In finance, the words “forex brokers” and “leverage” don’t necessarily mix. On one hand, a forex broker acts as the middleman between a trader and market. On the other hand, leverage is used to describe the method used to grow gains and losses. The question now is: do brokers really give more leverage? There are different ways of achieving leverage, such as borrowing money, purchasing fixe

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  9. Know Why Market Research is Important

    November 12, 2011 by admin

    Starting up a business is not an easy task. How much more to market it? Marketing isn’t a free venture. Companies spend thousands of dollars for this business leg alone. Imagine how much TV, billboard and online ads cost. Consider how much money is needed for materials and manpower. Having this in mind, care to the minutest detail should be given to marketing. In this light, too, a big cash out cannot guarant

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  10. Why You Need a Company Website

    December 3, 2010 by admin

    Majority of business revenues today are generated from transactions made through the Internet. At the same time, there are also offline transactions triggered by online marketing that help boost company sales. Right now, there are said to be over 20 million people who buy stuff online; and by stuff, we mean anything the mind can imagine. So if your company has its own website, then you’re on the right track. Befo

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